Digital Audio Insider: Cheaper tracks if you buy more?
A great idea in this blog from David Harrell about pricing on iTunes and how customers can be incuraged to purchase a whole album:
“Allow variable pricing for individual songs based on purchase order. That is, charge more for the first track a customer downloads from an album, but then charge that customer less for additional downloads from that same album.
If, as far as the major labels are concerned, the “cherry picking” of individual songs is the evil downside to online digital sales, then, in exchange for a higher profits on the first song or two purchased, they might be persuaded to accept lower profits on further purchases from that album, along with a different pricing structure for older albums”
Digital Audio Insider – A multi-track pricing strategy for iTunes?
